The Chemical Lobby Finds Their Man:
Back when the momentum for banning bisphenol A (BPA) hadn't quite built up to its current fervor, BPA lobbyists used to denigrate everyone who questioned the safety of bisphenol A. Male, female, old, young, it didn't matter, they were 'internet moms' who'd worked themselves into a blind tizzy about bisphenol A, which was 'perfectly safe'.
But things were a little more tense last May for industry leaders who met to discuss a strategy for fighting back against the growing movement to limit consumer exposure to risky levels of BPA. As we quoted the Wall Street Journal in our post back then:
"industry executives huddled for hours Thursday trying to figure out how to tamp down public concerns over the chemical bisphenol A, or BPA. The notes said the executives are particularly concerned about the views of young mothers, who often make purchasing decisions for households and who are most likely to be focused on health concerns."
In addition to crafting clever lines to scare consumers, like "do you want to have access to baby food anymore?", the industry group discussed getting the right spokesman for their cause. A scientist might be difficult they acknowledged, they had reputations to preserve, but a pregnant woman would be "the Holy Grail".
Now it looks like they found their man in a public relations expert named "Joe Householder" -- his real name. This isn't the first challenging public relations assignment for Mr. Householder. He worked with, among others, Enron's law firm, baseball player Roger Clemons, Hillary Clinton, various other politicians, and Public Strategies Inc. Now he's with Purple Strategies Inc., apparently heading a group called "Coalition for Chemical Safety". The Coalition for Chemical Safety works with American Chemical Council (ACC) and other businesses. To date, those businesses are known more for not putting the safety and health of consumers before corporate profits.
So we look skeptically at "The Coalition for Chemical Safety". Indeed, it's described by the Environmental Defense Fund (EDF) as an BPA astroturfing organization. But it takes different tactics then previous BPA astroturfing campaigns. Mr. Householder and the Coalition for Chemical Safety take a warmer approach to BPA and chemicals, astroturfing-wise, then representatives in the past have.
In step with the times, the everyone_together_at_the_same_table age of Obama rhetoric, as opposed to the more acrimonious Bush era rhetoric, the Coalition is 'educating' consumers about chemicals. Instead of saying bluntly that BPA is safe, the mother in this Coalition sound clip talks about banning BPA in baby bottles, but encourages consumers and public health advocates to always work with the chemical companies (mp3 from EDF). This is the more subtle approach to controlling the public perception of chemicals. And who better to assure "young mothers" making "purchasing decisions for households", than a guy named Joe Householder?
In keeping with this new, more collegial approach to marketing/public relations, Householder has directly engaged Dr. Richard Denison, EDF's sometimes scathing Senior Scientist, in a mano-a-mano on Denison's blog. This is Householder's "purple" strategy, I think, not red, not blue, purple -- get it? That's where we all agree that chemicals are indeed wonderful (they are) and that we love regulation, just the "right" regulation, and "reasonable" regulation. Look out for that.
Mr. Household has invited Dr. Denison to join the Coalition for Chemical Safety, and although Denison hasn't posted a public response, I think with their combined gregariousness and magnetism, it's just a matter of time before they're hanging out together, Richard educating Householder on bisphenol A and Joe sharing public relations tactics and the use of his very apropos name. Isn't that how things get done these days?
Update: 02/14/09 Dr. Denison did continue to engage Joe Householder on the EDF blog. In a February post, Denison continued to ask Householder what his funding sources were, and what PR tactics he had used to get certain sectors so riled up about the Toxic Chemical Safety Act (TCSA):
"What exactly are you telling lawn services and landscaping companies they need to worry about in TSCA reform? And just what tortuous scenario are you weaving to convince police associations that better chemicals management will compromise their safety on the job?"
Denison wants some transparency from Householder. We don't know how/if Householder responded.
-----------------------------Acronym Required has written extensively on BPA science and regulation. We also wrote about individuals hired by industry, the acrimony they stir up, and the possibility of wonderful relationships blossoming between players on either side of the chemical divide in BPA Rhetoric and Reaction
