Green Spirit

Last week's New Yorker has a cartoon with a couple of executives looking out over the smoke billowing out factory smokestacks. One guy asks, "Can't we just dye the smoke green?"

Like green beer on St. Patrick's day? There's a festival of green spirit taking over businesses these days. Everyone's doing it one way of another, although some companies manage to sashay further down the spectrum of bizarreness then others.

British Petroleum (BP), at sea perhaps, with Lord Brown outed in a British dither of morality, designed a website to take advantage of this brave new world of green sentiment. At http://www.greencurve.com, BP describes a gas station that pollutes less, bragging: "..Be sure to check out our toilet seats". British Petroleum also designed another website, http://www.alittlebettergasstation.com. This site actually looks remarkably similar to BBC's teletubbies site. The sites share the same kelly green colors, the same twangy children's tunes, and many of those misshapen babies. The gas station site has games for (I think) children, like one called "Gas Mania", as well ringtones, screensavers, and "baby mail" (I have no idea).

Petrol is fun kids!

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