"Art is What You Can Get Away With." -- Andy Warhol
Scienceblogs', scientist, PZ Myers of Pharyngula, one of the first and most entertaining science bloggers, was recently sued 15 million dollars by Stuart Pivar for Myers' critical review of his book. Myer's 2005 review of the book is here, and an updated review from last month is here. Lawyer Peter Irons wrote a response to Pivar here. Pivar dropped the suit, but until then feverish speculation and analysis prevailed on some blogs. 'It will be dismissed' some said. 'It's groundless' everyone agreed. But there was also unexpected and deafening silences from other corners, as if a cold wind had blown through some warm cozy blogospheric goodness. Some just had no comment. But others asked, what if people start suing individual bloggers?
What if? Would all bloggers just be quiet?? Tell me it's not so. If it weren't Seed, and a famous blogger, would there be any point of a suit? We were left to ponder what the suit was really all about.
When I first tried to search for "Pivar" and "science" it was slim pickings. Did I mean "Pixar", as in Pixar Entertainment? "Picar"? "Piper"? My search terms were wrong, and as it turns out "science" was throwing off the results. Well-known in art and New York Society circles, Pivar's name is often associated with famous people, sometimes deceased -- Andy Warhol, Diana Vreeland, and recently Stephen Jay Gould. He has been featured in popular magazines, in the New York Times "Public Lives" section, and in New York tabloids' "celebrities" sections for over 30 years.
His media coverage has always been impressive. In 1975 Newsweek profiled Pivar curating a show on "Schlock Art" (not an insult in art, apparently). In 1979 he was featured in Time magazine's profile on artists. Then he paid $223,250 for a rare sabre-tooth tiger skull to add to his collection of skeletons and bones. He spent oodles of time and money delving into the provenance of a life sized statue called "Roman Bronze Boy" that may have been fake.
Pivar is often the highest bidder, as the Boston Globe reported from one elephant art auction in 2000: "'This is an excellent painting,'" Pivar exclaimed. "'It's what we call a W.C.M. - a world-class masterpiece.'" (Boston Globe, March 22). He referred to art painted by elephants and a foundation that teaches Asian elephants to paint and sells the proceeds, thereby extending the boundaries of art. The foundation also develops "an affordable line of non-toxic quality paints for use by elephants and caretakers as well as underprivileged children in developing countries".
Writing for the New York Times Claudia Steinberg once interviewed Pivar about his home, his decorating, and collecting (September 9, 2004). '''You need 300 objects to furnish an apartment, just for the record'", Pivar said. Steinberg noted his "'grand tone"', reminiscent of a friend who had "'taught him the effectiveness of pontification.'" He continued the pontification:
"'Every time I see an example of something that is better than what I own, I buy it... otherwise for the rest of my life I have to live with the knowledge that someplace in the world something is floating around that is better than mine, and that's intolerable.'''
Pivar frequently targets various parties to sue and was once called "'an institutional stalker"', by the president of the New York Academy of Art. (The New York Post, June 20, 1998). He's apparently not afraid of provoking a scene. After suing the Academy (which he had founded), one night he showed up at their "Take Home a Nude fundraiser", which the Post explained was "where flesh-filled works donated by students and supportive artists are auctioned off." Unwelcome because of his lawsuit, he was "barred at the door, then thrown down into a puddle", according to the Post article. "'Ass over teakettle'", he said, and his effort landed him in the New York Post. He slapped the Academy with another suit for assault. Then he dropped the suit.
Your 15 Minutes? Again?
Perhaps the decorum he's accustomed to in New York art society differs from that on the internet among scientists? Somehow PZ and Pharyngula figured into Pivar's marketing plan, but beyond trying to attain some vague name recognition, Pivar's efforts are confusing. For someone who pursues fame so relentlessly, who has so many well-connected friends, can't he simply get himself listed on Wikipedia? It seems that this sort of internet play, while surely a low ball bid, might have been easier.
Did he not understand the internet? He certainly must not have looked too closely at the articulate, analytical, opinionated and more than occasionally biting Pharyngula blog. I would certainly think twice before submitting a book for review there. But that's just gauging the landscape. Knowing that Pivar lives with "wallcovering of rose-gold silk brocade", and hundreds of art objects ( NYT, September 9, 2004), I wouldn't solicit his opinion about certain things either; like the design-sense of my blog or my attitudes towards pursuing fame, for starters.
But then again perhaps he was coveting a more cordial reception, like the one Pharyngula gave to Lynn Margulis when Myers hosted her earlier this year. True, Margulis is renowned for cell biology she did 15, 20, 30 or so years ago on endosymbiotic theory. She's earned plenty of street cred -- of the science type, both for her science and writing. But she's also well-known for putting forth "non-traditional" ideas like this:
"In the nerve cell, the axons and the dendrites that make the physical connections that allow us to communicate are latter-day spirochetes. Nerve cells, having long ago discarded the rest of the spirochete body, use the fundamental motility system of spirochetes. Think of the nerve as coming from what had formerly been a bacterium, 'trying' but unable to rotate and swim. Thought involves motility and communication, the connection between remnant spirochetes. All I ask is that we compare human consciousness with spirochete ecology."
You can imagine a simple schematic that suggests the relationship.
"Don't Worry What They Write About You...."
Of course all fame, whether it's in science, art or blogging, demands selective use of charm. When granted the opportunity by Pharyngula for an on-line chat forum, Margulis gamely mastered the medium, tutoring the likes of a participants with handles like "Hairhead" on her theories. But at the same time, being that she's so well-established and somewhat revered, Margulis didn't hesitate to use the opportunity to put forward her harebrained and definitely controversial ideas.
With PZ Myer's moderation, Margulis reiterated her idea that HIV virus doesn't cause AIDS, citing in the comments during her online exchange at Pharyngula that a convincing case against HIV viral causality of AIDS was given in a thoroughly refuted and completely infuriating article that Harper's published last year. This article was roundly dismissed by scientists, public health and policy experts, as well as AIDS patients and activists around the world.
If HIV virus did cause AIDS, Margulis persists, than why didn't the CDC respond to her written demand for proof? This feigned helplessness from someone whose tenacity and research skills led her to unearth useful obscure microbiology references from 19th century Russian publications and to question prevailing theories of evolution year after year as she pursued acceptance of her symbiosis theory. This assertion despite CDC's explanation of HIV virus causing AIDS here, and NIH's explanation here.
Reading the Margulis' post on the Myers blog, as well as the chat he hosted, it's hard to tell what would or wouldn't have gotten axed under PZ's "no-trolling" rule. These forums tend to go sideways, especially after a hundred or so comments, and not just because of trolls. With such a wide audience, some people don't know the basic background science, while others get distracted. Following both the thread of comments and the on-line forum transcript sometimes reminded me of trying to watch a parade while a posse of kids fights over some gumdrops that rolled on the ground in front of me. That being the level of the enterprise, Margulis got off lightly on her anti-science AIDS ideas.
It all seemed boring, with a civility that bordered on intellectual stupor. While the subject was promising, Margulis ably chose what she presented and answered. It was certainly not the kind of place where an open exchange could take place, but it was a place where she could get coverage for her particular ideas. Margulis is savvy and used PZ Myers forum well. Pivar, obviously, played his unique hand with Myers differently, with different results.
....Just Measure it in Inches." -- Warhol
Scientists employ well established rules of engagement in academia. There is an old adage that the feuds are intense in academia because the stakes are low, which is only partially true. We generally don't sue fellow scientists -- historically it just didn't make sense because there was nothing to gain -- "I'll confiscate all your test tubes!" It's about intelligence or at the very least creating that image. Equally powerful tools are words, wit, aplomb, and most of all, renown from previous accomplishments -- all of which Margulis employs with rigor.
On balance Margulis seems to relish controversy and certainly slings mud far better than most, a well-honed and essential skill. Years ago she would malign molecular biologists for (generally but not excluded to) being reductionist. Margulis has criticized evolutionary biologists for ignoring chemistry and microbiology in evolution, and chided developmental biologists for not understanding important components of evolution like geology. She refused to talk to journalists because she said they 'always misrepresent' her ideas. Nowadays she decries online sources which she says always distort her theories. Despite her formidable offense skills, she forever portrays herself as someone who has been pushed in a mud puddle.
Scientists' methods of acquiring prestige are not to be underestimated as they can make or break careers and hold scientists and lay audiences in hypnotized sway. Clearly Pivar's background hasn't given him the chance to cultivate these unique science combat skills, I mean if you make a living by being the highest bidder on modern art, and promote art made by elephants with their trunks with a cute acronym like "W.C.M.", for "world class masterpiece", if your highest publicity bid takes the form of a lawsuit, well there's a very different recipe for fame in the science world.
Eccentricity however, is one trait that seems to be leveraged both by art world and the science world. Once you accept how common eccentricity is, cranks and crackpots are just one step removed. When scientists mutter poetry or mismatch socks it merely adds to their aura of mystique. Eccentric? Or crank? Einstein was famously "eccentric". Margulis herself observes how "'it's easy to be dismissed as a "crank" or "on the fringe"'.
Yet unlike the artist who is new to the party, her past publications give her the leeway to remind us of this fact all the time, and so the ghost of Thomas Kuhn lingers in the background, throwing an inkling of doubt on all our rock solid reality-based paradigms. The technique of reminding people how often paradigms are shattered to reveal new truths seems especially effective when used by someone of the slimmest fame like Margulis on non-scientists.
"It may not be Raining. They may be Spitting on Us." -- attributed to Warhol
So if one is a lay-person, how should one tell if the famous scientist knows what they're speaking of? It's tricky. Obviously, if the person doesn't have an established biography in science, it's easy to doubt their credibility. If you're a scientist, should you call out scientists who are more famous than you on tenuous or disproved theories? How does one deal with cranks? PZ might say the Margulis exchange was an open forum, and indeed some people asked very pointed questions. But does the rather warm reception send a mixed message to those who don't know, those who swoon before fame rather than examining each new proposal anew, with equal analysis or skepticism?
It used to be that scientists rarely entered the public forum. They didn't blog, and if they were very famous they only occasionally emerged into the light of day from their labs, personas confused with public awe. In 2000, James Glanz of the New York Times wrote "Geniuses, Crackpots and a Grand Unified Theory", which recounts the rare interactions between scientists and the public, generally when well meaning fans contact scientists to insist that their wacky ideas are worth a Nobel hearing. Margulis herself contends that new-age Gaia people usually misinterpret the science behind her's and Lovelock's ideas.
The NYT article details some funny incidences of "nimble circumlocutions on the parts of legitimate scientists". Some scientists are diplomatic, hoping to encourage people to like science, others tend to be wary, for good reason. There was no internet forum at the time, so most of these interactions took place in person. One former physicist told of a "frightening experience"...
...a man claimed that he had invented bulletproof paint. Sitting in Dr. Moyer's office and clutching a paper bag, the man said ominously that the paint was also resistant to intercontinental ballistic missiles and suggested that Dr. Moyer would want to arrange a test.
The awkward exchanges the author depicts range from dealing with "cosmic theorizers", to engaging "superannuated, formerly fine scientists who late in their careers get bored doing bread-and-butter stuff". The scientists uniformly treated these people with kid gloves:
Once, as [Moyer] was discussing crackpot theorizing with a fellow physicist in his office, his colleague took out a file marked "public relations" that was filled with letters on off-the-wall theories. When Dr. Moyer asked why in the world the folder was so labeled, his colleague explained that the writers sometimes turned up in his office, "and they get really upset if you take out a folder marked 'crackpots.' "
But science bloggers now have unique challenges. They need to do credible publishable science, maintain labs, and teach. Furthermore, we're in a political climate when fear dominates politics, driving people to faith and speculative pie in the sky theories. Don't bloggers have to be somewhat "blunt", just to get an audience? A good many science bloggers want to expose readers to solid science and give them some sort of arsenal to distinguish good from bad. But yet to attract an audience, the medium demands that the blog be frequently entertaining.
Conflict is entertaining, as those who seek fame know. Margulis has mastered this. Pivar also seems to cultivate a combative image in the art world. And certainly PZ is skilled at the use of rhetorical obliteration. It's essentially PZ's PR talk show, therefore, using measures of entertainment value and popular appeal, it all makes perfect sense. Naturally Pharyngula invites Lynn Margulis, a famous scientist who has been more or less spent her career trailed by diaphanous veil of conflict, and he allows questions but warns no "trolls". And Pharyngula agrees to review the self-published book of Stuart Pivar, a famous art collector, and does so in a frank and comedic way. Blog readers will certainly get some bang for their buck.